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The Japanese telecom and internet company also owns a majority stake in GungHo Online Entertainment, maker of the successful “Puzzles and Dragons” game. SoftBank has some experience in this market, having acquired a majority stake in Finland’s SuperCell, maker of “Clash of Clans,” a popular mobile game. Despite its ranking as the top non-game revenue maker, it is at heart a gaming company.

But it derives more than half of its revenue from in-app games. It is best known for its use of “stickers” or oversize emoticons that users can purchase and send to friends.

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Line, on the other hand, is crammed full with goodies. WhatsApp’s focus has been entirely on making a simple, uncluttered app for people to send messages to friends and family.

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The key feature of Viber, used by some 300 million people, is that it facilitates free phone calls, much like Skype. Yet Line is nothing like the two messaging apps that have gone before. BNP Paribas estimates that Line could be valued as high as $14.9 billion. And then there’s Facebook’s $19 billion WhatsApp buy. Snap isn't so concerned about the status quo (CEO Evan Spiegel has spoken favorably regarding Apple's role as a tech enabler), but it benefits in this future state in the same way.All of which makes Line an obviously attractive target, especially coming in the wake of two big messaging app deals in the past two weeks Rakuten, another Japanese firm, acquired Viber on Valentine’s Day this year for what now seems like a bargain-basement price of $900 million. In fact, next-generation Spectacles already has apps for dance lessons and painting in AR.įacebook wants to be there, too, where its own AR/VR operating systems unshackle them from the current mobile ecosystem where Apple and Google act as gatekeepers. In this future space, Snapchat, or at least the camera, messaging, mapping, gaming, and computing functionality already packed within it, becomes the operating system for its smartglasses. While the Snapchat app is its main revenue driver, Snap bills itself as a camera company, and its aspirations are increasingly focused on forward-looking opportunities, particularly smartglasses. 'It will help us expand our Augmented Reality technology into regions where Viber already has a solid footprint, and help Viber's users express themselves through AR on the Viber platform.' 'Snap's partnership with Rakuten Viber is a win-win situation for us both,' said Elliot Solomon, director of camera platform partnerships at Snap. In much the same way that Apple and Google allow app developers to tap into the AR capabilities of their respective operating systems through ARKit and ARCore, Camera Kit gives developers access to Snapchat's AR Lenses for their own apps. Snap's Camera Kit is what makes AR Lenses in other apps possible. According to a Snap spokesperson, other notable apps with Snapchat Lenses include MLB At the Ballpark, Triller, Yubo, and Smule.

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Samsung has integrated Snapchat Lenses into the stock camera app of its Galaxy A Series smartphones. During the Snap Partner Summit, Snap revealed that Bumble would enable users of its dating app to apply Snapchat Lenses in video chats with their matches. Viber isn't the first app to invite Snapchat Lenses into their space. Once editing is complete, you can save your creation to your camera roll, or send it to your contact or group. You can also trim the length of videos and GIFs.

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At launch, support is limited to users in Australia, Austria, Belgium, Canada, Denmark, England, Finland, France, Germany, Greenland, Iceland, Ireland, Israel, Italy, Japan, Liechtenstein, Luxembourg, Maldives, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the US, with broader support among Viber's top 30 regions as well as Android rolling out by the end of August.Īfter capturing content, you'll have the option to add text, stickers, or drawings to your content. Snapchat Lens support is available now in the iOS version of the app as well as the beta channel for the Android. It not only connects people with each other, it is also a place where users can create entertaining, exciting, and rewarding content to share with their communities.' 'Through this partnership, we want to empower the creativity of our users with AR, and we're looking forward to inspiring new fun-filled ways for people to keep in touch with their friends and family members. 'We're excited to bring the Snap camera to Viber users,' said Djamel Agaoua, CEO of Rakuten Viber.